In today's era, considering the advancements that have been made in the field of branding and social growth, having a vision of social responsibility is very important and vital for any business. Brand social responsibility shows the importance of intangible values ​​for organizations, in addition to the humanitarian action that has taken place; It creates a positive attitude of the company's identity for the audience. Because, when the audience sees your efforts to make positive changes and preserve the environment, their level of confidence and trust in the honesty of your brand increases and this action leads to an increase in your return on investment.